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Nathan Van Zyl   |   03 Oct 2019

How to convert free trial and freemium users into paying customers

If your business offers a free trial or freemium model as part of your user acquisition efforts,...

Emma-Jane Shaw   |   05 Sep 2019

3 Ways to understand your content performance with Google Analytics

In a densely populated digital environment, it’s not enough to just write and publish content of...

Emma-Jane Shaw   |   23 Jul 2019

5 Reasons why link building is essential to marketing success

Link building is hard. 

Probably the hardest part of my day. 

What I didn’t realise when I started...

Nathan Van Zyl   |   18 Jul 2019

Marketing managers guide to HubSpot

Everything we understand about the marketing and sales funnel is changing.

Nathan Van Zyl   |   17 Jul 2019

8 Strategies to improve your landing page conversion rate (with examples)

Landing pages are an essential part of every website and are key to generating leads and providing...

Claudio Pereira   |   09 Jul 2019

Reporting & analytics, WTF is going on and how to make sense of it all?

To the procrastinators amongst us, the early 2000s provided just about all the distraction we could...

Dane van Zyl   |   11 Jun 2019

Top 5 marketing challenges in Africa & how to solve them

Marketing is hard, there is no doubt about that!

Whether your challenge is driving leads, combating...

Kirsti Rivett   |   05 Jun 2019

How to write emails that convert! Free template included.

You have some tight email marketing goals to meet. But perhaps what you’re currently sending out is...