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Emma-Jane Shaw   |   14 Jan 2020

Do you know your customer lifetime value? You should

Your customers are central to the success of your business. 

But, they’re even more central to your...

Nathan Van Zyl   |   07 Jan 2020

How we used pop-up forms to boost our conversion rate by 12.35%

In June 2019, we launched our new awareness stage inbound marketing campaign, a series of blogs and...

Nathan Van Zyl   |   18 Dec 2019

5 Steps to calculate your customer acquisition cost

There are a couple of really good reasons to calculate your customer acquisition costs (CAC), the...

Emma & Nathan   |   12 Dec 2019

The Complete Guide to Customer Acquisition

The one thing that most businesses agree on is that acquiring new customers is a challenge. In the ...

Emma-Jane Shaw   |   03 Dec 2019

Here's why you need a customer acquisition strategy

Attracting and retaining customers is the lifeblood of any business. 

Did you know that it can cost...

Nathan Van Zyl   |   20 Nov 2019

7 Ways HubSpot CRM can improve your customer acquisition

In the pursuit of growth and more customers, the single biggest improvement you can make is by...

Nathan Van Zyl   |   05 Nov 2019

Customer Acquisition Cost: Why It’s So Important

Understanding your customer acquisition cost (CAC) is at the heart of growing your business in a...

Emma-Jane Shaw   |   29 Oct 2019

Do you know what your NPS is? You should

According to research conducted by HubSpot, 81% of customers trust their friends and family’s...