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Everything inbound

The latest research, case studies, and inbound
marketing strategies

Content marketing has the ability to educate your audience, build awareness and engagement, generate leads, and ensure customer happiness. 

Customer churn is an important metric for businesses looking to increase their lifetime customer value (LCV). A study by Harvard Business School showed that a 5% increase in customer retention could increase the value delivered from customers by up to 95%.

Here is an interesting stat from the State of Inbound report:

Your company needs to grow and to grow you need new customers.

To get new customers you need to generate new leads, all the time.