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Everything inbound

The latest research, case studies, and inbound
marketing strategies

Customer churn is an important metric for businesses looking to increase their lifetime customer value (LCV). A study by Harvard Business School showed that a 5% increase in customer retention could increase the value delivered from customers by up to 95%.

Link building is hard. 

Probably the hardest part of my day. 

What I didn’t realise when I started my journey with inbound marketing was just how crucial a role it plays in marketing success.

Everything we understand about the marketing and sales funnel is changing.

Landing pages are an essential part of every website and are key to generating leads and providing your visitors with the information they need to continue down their buyers’ journey.

To the procrastinators amongst us, the early 2000s provided just about all the distraction we could ask for. From peak Britney, cargo pants, flip phones, something called MySpace and eventually Facebook.