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Everything inbound

The latest research, case studies, and inbound
marketing strategies

If your business offers a free trial or freemium model as part of your user acquisition efforts, then converting those users into paying customers is your main priority.

In a densely populated digital environment, it’s not enough to just write and publish content of any kind. 

Content marketing has the ability to educate your audience, build awareness and engagement, generate leads, and ensure customer happiness. 

Customer churn is an important metric for businesses looking to increase their lifetime customer value (LCV). A study by Harvard Business School showed that a 5% increase in customer retention could increase the value delivered from customers by up to 95%.

Link building is hard. 

Probably the hardest part of my day. 

What I didn’t realise when I started my journey with inbound marketing was just how crucial a role it plays in marketing success.