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Everything inbound

The latest research, case studies, and inbound
marketing strategies

The one thing that most businesses agree on is that acquiring new customers is a challenge. In the 2018 State of Inbound report, 69% of businesses highlighted customer acquisition as their biggest marketing challenge.

Attracting and retaining customers is the lifeblood of any business. 

Did you know that it can cost up to five times as much to attract a new customer as it costs to keep an existing one?

Summary: 

bountiXP, an employee recognition and engagement platform based in Cape Town, South Africa, were looking to launch their innovative new platform and needed to drive demo bookings and get users to sign up.

In the pursuit of growth and more customers, the single biggest improvement you can make is by implementing a CRM (customer relationship management) software.

Understanding your customer acquisition cost (CAC) is at the heart of growing your business in a scalable and profitable way.

Every business faces opportunity costs. We cannot pursue every campaign, every channel, or every market segment in order to acquire new customers.