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The HubSpot Inbound Conference 2018, considered by many as the Mecca of Marketing, has come and gone. It keeps getting larger and larger every year and last year it saw over 20 000 participants come from all corners of the world swoop down on Boston to attend, connect and learn.
When was the last time you heard some say, “I don’t want to grow my business?”
Yup! That’s rights. You’ve probably never heard any business owner, director, or manager ever say that.
It’s true. The marketing funnel as we know it is dead. And wouldn’t you know it, our customers are the ones holding the smoking gun! So what on earth is this marketing flywheel everyone is talking about and how did your customers get hold of a gun?
Your company needs to grow and to grow you need new customers.
To get new customers you need to generate new leads, all the time.
380% |
650% |
6.5x |
| Organic Traffic Growth | Increase In Sales Qualified Leads | Sales Growth |
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in sunny Cape Town