Customer acquisition seems to get harder and harder each year...doesn’t it?In the last 5 years, the cost of acquiring a new customer has gone up by a whopping 50%!
Customer acquisition seems to get harder and harder each year...doesn’t it?In the last 5 years, the cost of acquiring a new customer has gone up by a whopping 50%!
bountiXP, an employee recognition and engagement platform based in Cape Town, South Africa, were looking to launch their innovative new platform and needed to drive demo bookings and get users to sign up.
Marketing is hard, there is no doubt about that!
Whether your challenge is driving leads, combating poor conversion rates, proving ROI, improving sales or any other myriad of issues marketers face daily you will no doubt agree that marketing is a constant struggle.
“Your marketing funnel is dead!”
Well, that’s at least what everyone keeps saying!
But how?
Why?
The HubSpot Inbound Conference 2018, considered by many as the Mecca of Marketing, has come and gone. It keeps getting larger and larger every year and last year it saw over 20 000 participants come from all corners of the world swoop down on Boston to attend, connect and learn.
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in sunny Cape Town
