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Everything inbound

The latest research, case studies, and inbound
marketing strategies

Since the dawn of time, humans have used tools to make jobs and tasks more efficient. It all started with a couple of makeshift hammers and spears.

Your customers are central to the success of your business. 

But, they’re even more central to your business than the money they spend today. 

If you are successfully able to retain your customers, they will provide your business with future revenue too.

There are a couple of really good reasons to calculate your customer acquisition costs (CAC), the best one is because of how important customer acquisition is to the overall sustainability and success of an organisation.

The one thing that most businesses agree on is that acquiring new customers is a challenge. In the 2018 State of Inbound report, 69% of businesses highlighted customer acquisition as their biggest marketing challenge.

Attracting and retaining customers is the lifeblood of any business. 

Did you know that it can cost up to five times as much to attract a new customer as it costs to keep an existing one?