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Everything inbound

The latest research, case studies, and inbound
marketing strategies

We’ve all heard the term content is king. 

Quite frankly it is. 

In fact, according to the 2018 HubSpot State of Inbound Report, 61% of marketers say growing an SEO and organic presence is a high inbound marketing priority.

Customer acquisition seems to get harder and harder each year...doesn’t it?In the last 5 years, the cost of acquiring a new customer has gone up by a whopping 50%!

Since the dawn of time, humans have used tools to make jobs and tasks more efficient. It all started with a couple of makeshift hammers and spears.

Your customers are central to the success of your business. 

But, they’re even more central to your business than the money they spend today. 

If you are successfully able to retain your customers, they will provide your business with future revenue too.

There are a couple of really good reasons to calculate your customer acquisition costs (CAC), the best one is because of how important customer acquisition is to the overall sustainability and success of an organisation.