How to convert free trial and freemium users into paying customers
If your business offers a free trial or freemium model as part of your user acquisition efforts,...
Steve Jobs, said this: “You’ve got to start with the customer experience and work back toward the technology, not the other way around.”
If your business offers a free trial or freemium model as part of your user acquisition efforts,...
Chatbots are like the love child of FAQ’s, those SSD response things where you have to press a...
The astronomical online growth in Africa can’t be ignored. For all those interested in marketing in Africa, you need...
The author of the novel 2001: a Space Odyssey, Arthur C. Clarke once said that ‘Any sufficiently advanced technology...
The one thing that most businesses agree on is that acquiring new customers is a challenge. In the 2018 State of...
Understanding your customer acquisition cost (CAC) is at the heart of growing your business in a scalable and...