--- title: Inbound Growth Blog | SEO description: SEO | Read the latest inbound marketing related news, tips and opnions from the team at Uku Inbound. --- [![logo](https://grow.ukuinbound.com/hubfs/logo.png "logo")](https://ukuinbound.com) - [Services](https://ukuinbound.com/service/) - [People](https://ukuinbound.com/people) - [Pricing](https://ukuinbound.com/pricing) - [Blog](https://grow.ukuinbound.com/blog) - [Contact](https://ukuinbound.com/contact-us/) [![Schedule a call](https://no-cache.hubspot.com/cta/default/3908191/ebb54253-65a8-4337-9e65-c0fe72905f3c.png)](https://cta-redirect.hubspot.com/cta/redirect/3908191/ebb54253-65a8-4337-9e65-c0fe72905f3c) See all - [HubSpot](https://grow.ukuinbound.com/blog/tag/hubspot) - [Content Marketing](https://grow.ukuinbound.com/blog/tag/content-marketing) - [Customer Acquisition](https://grow.ukuinbound.com/blog/tag/customer-acquisition) - [CRM](https://grow.ukuinbound.com/blog/tag/crm) - [Lead Generation](https://grow.ukuinbound.com/blog/tag/lead-generation) - [Inbound Marketing](https://grow.ukuinbound.com/blog/tag/inbound-marketing) - [Digital Marketing](https://grow.ukuinbound.com/blog/tag/digital-marketing) - [Case Study](https://grow.ukuinbound.com/blog/tag/case-study) - [Social Media](https://grow.ukuinbound.com/blog/tag/social-media) - [SEO](https://grow.ukuinbound.com/blog/tag/seo) - [Marketing Automation](https://grow.ukuinbound.com/blog/tag/marketing-automation) - [Email Marketing](https://grow.ukuinbound.com/blog/tag/email-marketing) - [Lead Nurturing](https://grow.ukuinbound.com/blog/tag/lead-nurturing) - [Marketing](https://grow.ukuinbound.com/blog/tag/marketing) - [Client Management](https://grow.ukuinbound.com/blog/tag/client-management) [Emma-Jane Shaw](https://grow.ukuinbound.com/blog/author/emma-jane-shaw)   |   11 Jun 2020   |   [Content Marketing](https://grow.ukuinbound.com/blog/tag/content-marketing) ## [Organic vs paid search. Here’s why you need both](https://grow.ukuinbound.com/blog/organic-vs-paid-search.-heres-why-you-need-both) This is a debate that’s been had at the roundtable of marketing for years now.  [Read More](https://grow.ukuinbound.com/blog/organic-vs-paid-search.-heres-why-you-need-both) [![Organic vs paid search](https://grow.ukuinbound.com/hubfs/Organic%20Vs.%20Paid%20search.%20Why%20you%20need%20both..jpg)](https://grow.ukuinbound.com/blog/organic-vs-paid-search.-heres-why-you-need-both) [Emma-Jane Shaw](https://grow.ukuinbound.com/blog/author/emma-jane-shaw)   |   11 Feb 2020 ## [SEO is an Effective Acquisition Strategy. Here's What We Know](https://grow.ukuinbound.com/blog/seo-is-an-effective-acquisition-strategy-heres-what-we-know) We’ve all heard the term content is king.  Quite frankly it is.  In fact, according to the [2018...](https://www.stateofinbound.com/) [Read More](https://grow.ukuinbound.com/blog/seo-is-an-effective-acquisition-strategy-heres-what-we-know) [Emma-Jane Shaw](https://grow.ukuinbound.com/blog/author/emma-jane-shaw)   |   23 Jul 2019 ## [5 Reasons why link building is essential to marketing success](https://grow.ukuinbound.com/blog/5-reasons-why-link-building-is-essential-to-marketing-success) Link building is hard.  Probably the hardest part of my day.  What I didn’t realise when I started... [Read More](https://grow.ukuinbound.com/blog/5-reasons-why-link-building-is-essential-to-marketing-success) [Claudio Pereira](https://grow.ukuinbound.com/blog/author/claudio-pereira)   |   19 Feb 2019 ## [SEO is hard! Here are 10 things we learnt from our SEO bootcamp](https://grow.ukuinbound.com/blog/seo-is-hard-here-are-10-things-we-learnt-from-our-seo-bootcamp) As a young inbound marketing agency with big ambitions, we have always known we want to be at the... [Read More](https://grow.ukuinbound.com/blog/seo-is-hard-here-are-10-things-we-learnt-from-our-seo-bootcamp) [Dane van Zyl](https://grow.ukuinbound.com/blog/author/dane-van-zyl)   |   14 Dec 2018 ## [5 Tools to improve your SEO](https://grow.ukuinbound.com/blog/2017/12/18/5-tools-to-improve-your-seo) Ah, it’s nearly that time of year again where everyone from your boss to your granny gets to ask... [Read More](https://grow.ukuinbound.com/blog/2017/12/18/5-tools-to-improve-your-seo) [Emma-Jane Shaw](https://grow.ukuinbound.com/blog/author/emma-jane-shaw)   |   14 Dec 2018 ## [Topic clusters, SEO and your content marketing strategy](https://grow.ukuinbound.com/blog/2018/05/15/topic-clusters-seo-and-your-content-marketing-strategy) So what was the first search engine, do you know? Our research indicates that Archie may have been... [Read More](https://grow.ukuinbound.com/blog/2018/05/15/topic-clusters-seo-and-your-content-marketing-strategy) ## Most popular 1 ### [How Travel & Hospitality Businesses Are Using HubSpot \[With Examples\]](https://grow.ukuinbound.com/blog/travel-and-hospitality-using-hubspot-crm) Contributing approximately [$4.7 trillion dollars](https://www.statista.com/topics/962/global-tourism/) to GDP globally in 2020, even with COVID and travel restrictions in... [Read More](https://grow.ukuinbound.com/blog/travel-and-hospitality-using-hubspot-crm) 2 ### [The Challenges of Marketing in Africa \[2022 Update\]](https://grow.ukuinbound.com/blog/2017/11/13/challenges-of-marketing-in-africa) The astronomical growth in online activity in Africa – and the potential for digital marketing – can’t be ignored. For... [Read More](https://grow.ukuinbound.com/blog/2017/11/13/challenges-of-marketing-in-africa) 3 ### [What is a Customer Acquisition Model? And Why You Need One](https://grow.ukuinbound.com/blog/customer-acquisition-model) It’s no secret that attracting new customers is hard...very hard. In fact, the success rate of successfully attracting... [Read More](https://grow.ukuinbound.com/blog/customer-acquisition-model) 4 ### [Want a HubSpot discount? Here’s what you need to do.](https://grow.ukuinbound.com/blog/get-hubspot-discount) Are you are considering adding HubSpot to your tech stack but looking for a way to save that already stretched... [Read More](https://grow.ukuinbound.com/blog/get-hubspot-discount) - [Services](https://ukuinbound.com/service/) - [People](https://ukuinbound.com/people) - [Pricing](https://ukuinbound.com/pricing) - [Blog](https://grow.ukuinbound.com/blog) - [Contact](https://ukuinbound.com/contact-us/) © 2026 Ukuinbound | Cape Town | South Afica | [Privacy Policy](http://www.ukuinbound.com) - - - -