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Everything inbound

The latest research, case studies, and inbound
marketing strategies

Nathan Van Zyl

Nathan Van Zyl
I spend most of my time defending my lunch from seagulls. The rest of my time is spent behind the scenes, figuring out ways to grow our agency and better serve the people we work with.
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Recent Posts

In the pursuit of growth and more customers, the single biggest improvement you can make is by implementing a CRM (customer relationship management) software.

Understanding your customer acquisition cost (CAC) is at the heart of growing your business in a scalable and profitable way.

Every business faces opportunity costs. We cannot pursue every campaign, every channel, or every market segment in order to acquire new customers.

If your business offers a free trial or freemium model as part of your user acquisition efforts, then converting those users into paying customers is your main priority.

Customer churn is an important metric for businesses looking to increase their lifetime customer value (LCV). A study by Harvard Business School showed that a 5% increase in customer retention could increase the value delivered from customers by up to 95%.

Everything we understand about the marketing and sales funnel is changing.