Customer churn is an important metric for businesses looking to increase their lifetime customer value (LCV). A study by Harvard Business School showed that a 5% increase in customer retention could increase the value delivered from customers by up to 95%.
Everything we understand about the marketing and sales funnel is changing.
Landing pages are an essential part of every website and are key to generating leads and providing your visitors with the information they need to continue down their buyers’ journey.
Here is an interesting stat from the State of Inbound report:
Chatbots are like the love child of FAQ’s, those SSD response things where you have to press a number in response to a question, and the internet.
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