If your business offers a free trial or freemium model as part of your user acquisition efforts, then converting those users into paying customers is your main priority.
If your business offers a free trial or freemium model as part of your user acquisition efforts, then converting those users into paying customers is your main priority.
Customer churn is an important metric for businesses looking to increase their lifetime customer value (LCV). A study by Harvard Business School showed that a 5% increase in customer retention could increase the value delivered from customers by up to 95%.
Everything we understand about the marketing and sales funnel is changing.
Landing pages are an essential part of every website and are key to generating leads and providing your visitors with the information they need to continue down their buyers’ journey.
Here is an interesting stat from the State of Inbound report:
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in sunny Cape Town
