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Everything inbound

The latest research, case studies, and inbound
marketing strategies

Emma-Jane Shaw

Emma-Jane Shaw
"A little nonsense now and then, is cherished by the wisest men" - Roald Dahl
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Recent Posts

According to research conducted by HubSpot, 81% of customers trust their friends and family’s recommendations over those of a business. 

In a densely populated digital environment, it’s not enough to just write and publish content of any kind. 

Content marketing has the ability to educate your audience, build awareness and engagement, generate leads, and ensure customer happiness. 

Link building is hard. 

Probably the hardest part of my day. 

What I didn’t realise when I started my journey with inbound marketing was just how crucial a role it plays in marketing success.

We’ve heard that content is king and distribution is queen.

These analogies are used so widely, but if you’re serious about content marketing, then you already know that content marketing cannot run in isolation from a rock-solid distribution strategy.