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Everything inbound

The latest research, case studies, and inbound
marketing strategies

Emma-Jane Shaw

Emma-Jane Shaw
"A little nonsense now and then, is cherished by the wisest men" - Roald Dahl
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Recent Posts

In a densely populated digital environment, it’s not enough to just write and publish content of any kind. 

Content marketing has the ability to educate your audience, build awareness and engagement, generate leads, and ensure customer happiness. 

Link building is hard. 

Probably the hardest part of my day. 

What I didn’t realise when I started my journey with inbound marketing was just how crucial a role it plays in marketing success.

We’ve heard that content is king and distribution is queen.

These analogies are used so widely, but if you’re serious about content marketing, then you already know that content marketing cannot run in isolation from a rock-solid distribution strategy.

“47% of B2B marketers say their organisation doesn’t measure ROI on content marketing efforts, and 18% are unsure” according to the Content Marketing Institute’s recent B2B Content Marketing report.

Perhaps because ROI is tricky to measure or because it’s relative to what you’re...