Emma-Jane Shaw

"A little nonsense now and then, is cherished by the wisest men" - Roald Dahl

Recent Posts

Emma-Jane Shaw   |   22 Jul 2020

9 Content marketing KPIs you should be tracking

Key performance indicators. 

They help keep teams accountable to certain deliverables and growth...

Emma-Jane Shaw   |   22 Jun 2020

50 HubSpot marketing statistics your CEO needs to know

Trends, tactics, stats, algorithms and technology are always changing. 

Emma-Jane Shaw   |   11 Jun 2020

Organic vs paid search. Here’s why you need both

This is a debate that’s been had at the roundtable of marketing for years now. 

Emma-Jane Shaw   |   22 Apr 2020

How to create a customer journey map in 6 easy steps

Steve Jobs, said this: “You’ve got to start with the customer experience and work back toward...

Emma-Jane Shaw   |   02 Apr 2020

Digital trends. Your lockdown survival edition

The world has gone digital virtually overnight. 

And because of that,  there are a whole host of...