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Everything inbound

The latest research, case studies, and inbound
marketing strategies

Emma-Jane Shaw

Emma-Jane Shaw
"A little nonsense now and then, is cherished by the wisest men" - Roald Dahl
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Recent Posts

High-value content has the ability to convert visitors into leads, engage customers and drive long-term value for your business. 

In 2011 Harvard Business Review published a study that indicated if companies did not respond to leads within a five-minute window they were at a high risk of losing that lead entirely. 

Key performance indicators. 

They help keep teams accountable to certain deliverables and growth goals. 

But when you can track 101 of them, how do you know which are critical

Trends, tactics, stats, algorithms and technology are always changing. 

This is a debate that’s been had at the roundtable of marketing for years now.