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Everything inbound

The latest research, case studies, and inbound
marketing strategies

Emma-Jane Shaw

Emma-Jane Shaw
"A little nonsense now and then, is cherished by the wisest men" - Roald Dahl
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Recent Posts

We’ve heard that content is king and distribution is queen.

“47% of B2B marketers say their organisation doesn’t measure ROI on content marketing efforts, and 18% are unsure” according to the Content Marketing Institute’s recent B2B Content Marketing report.

Perhaps because ROI is tricky to measure or because it’s relative to what you’re...

Search engine algorithms are constantly changing to make the process of search easier for users. Today our method of search is far more conversational, representing a more natural way to find the answers to some of our biggest questions.

It’s tough out there, things are evolving, changing, diversifying, intensifying, but it’s all so exciting at the same time.

Perhaps all these things overwhelm you. They sure overwhelm us!

Your company needs to grow and to grow you need new customers.

To get new customers you need to generate new leads, all the time.