According to research conducted by HubSpot, 81% of customers trust their friends and family’s recommendations over those of a business.
In a densely populated digital environment, it’s not enough to just write and publish content of any kind.
Link building is hard.
Probably the hardest part of my day.
What I didn’t realise when I started my journey with inbound marketing was just how crucial a role it plays in marketing success.
We’ve heard that content is king and distribution is queen.
These analogies are used so widely, but if you’re serious about content marketing, then you already know that content marketing cannot run in isolation from a rock-solid distribution strategy.