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Emma-Jane Shaw   |   24 Aug 2022   |   Content Marketing

The Real Value of SMEs (Subject Matter Experts)

That’s where subject matter experts come into play. Whether you are looking for medical advice, legal counsel or the latest trends in digital marketing so that you can decide how best to spend your...
Subject Matter Experts
Emma-Jane Shaw   |   05 Jul 2022

You Need a Content Distribution Strategy: Here’s Conclusive Evidence Why

You’ve probably heard that “content is king!”

But did you know that distribution is queen?


Emma-Jane Shaw   |   10 Mar 2022

5 Foolproof Ways To Increase Conversions With Your Content

Content marketing educates your audience, builds awareness and engagement, generates leads, and...
Emma-Jane Shaw   |   20 Aug 2020

How to set content marketing goals that enable growth

High-value content has the ability to convert visitors into leads, engage customers and drive...

Emma-Jane Shaw   |   22 Jul 2020

9 Content Marketing KPIs You Should Be Measuring

Key performance indicators. 

They help keep teams accountable to certain deliverables and growth...

Emma-Jane Shaw   |   11 Jun 2020

Organic vs paid search. Here’s why you need both

This is a debate that’s been had at the roundtable of marketing for years now. 

Emma-Jane Shaw   |   25 Mar 2020

How to write a blog. Your 10-step guide [Content calendar included]

Blogging. It’s hard to maintain a constant flow of production. Not to mention that it can seem...

Emma-Jane Shaw   |   05 Sep 2019

3 Ways to understand your content performance with Google Analytics

In a densely populated digital environment, it’s not enough to just write and publish content of...

Nathan Van Zyl   |   17 Jul 2019

8 Strategies to improve your landing page conversion rate (with examples)

Landing pages are an essential part of every website and are key to generating leads and providing...