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In the modern world our lives are enhanced by digital experiences, it’s becoming important for businesses to provide personalised experiences for their customers.

In his letter to investors, Jeff Bezos the CEO of Amazon, pointed out that personalisation was key to success

It’s a Thursday afternoon, there’s coffee (hopefully) nearby and a blog deadline fast approaching.

Struggling to fill the gaps between your blog and that deadline, you turn to Google,

Steve Jobs, said this: “You’ve got to start with the customer experience and work back toward the technology, not the other way around.”

The number of apps we use at work is growing each year. By the end of 2018, businesses were using on average 129 apps with some using well over 200!

Ah yes, a CRM strategy, the recipe for success in 2020, right?

Full disclaimer for those of us who waste countless hours binge-watching aspiring YouTube chefs… this recipe doesn’t require any fancy bowls or extravagant ingredients.