uku-website-banner_Blog_new_Blog

Everything inbound

The latest research, case studies, and inbound
marketing strategies

HubSpot  Marketing Automation

HubSpot overview: 5 things you didn’t know

August 18, 2020

If you use HubSpot or are considering using it, you’ll probably be familiar with their list of greatest hits:

Class-leading CRM, easy-to-use social media tool, awesome content tools for blogging, emails and creating landing pages, campaign analytics and more.

But this blog is not about their greatest hits…

I want to stray off the beaten path a little, take a few side roads and take a closer look at some HubSpot features you might have missed.

The HubSpot team is constantly updating and adding new features to make things easier, more efficient and hopefully more effective. Keeping up with it all can feel like a full-time job. So in this blog, I am going to dive into five features that you might not have known existed. 

Some new, some not so new but all worth a closer look!

 

1. Create Facebook & LinkedIn ads directly in HubSpot

When HubSpot introduced their ads features allowing you to connect your Google Adwords, Facebook and LinkedIn accounts. We were all very excited. 

Finally, we could get more detailed analytics and automatically sync audiences from our CRM with each platform without any manual uploads. Loved it!

Recently, HubSpot has made a few key updates which now allows you to create image or video ads on LinkedIn and Facebook, that drive traffic to specific landing pages right in HubSpot.

HubSpot overview: Facebook ads

The benefit of this is that you can quickly create an ad for a new campaign to send traffic to the landing page or promote your latest blog post. No need to log into your ad accounts or upload images or create tracking links or any of that.

HubSpot overview: Facebook ads

 

The functionality is limited so if you like to play around with the creative and placements then you’re better off going into Facebook and LinkedIn but if your modus operandi is to go for something a little more expedient then this feature will serve you well.

This feature is available to all Marketing Hub customers. Campaign creation is limited by ad spend per tier: Free & Starter up to $1,000 on a rolling 30-day basis, Pro up to $10,000 and Enterprise up to $30,000.I

f you're looking to acquire new customers and kickstart a sustainable growth strategy for your business 👏 then this eBook is just for you. You can click 👉here to download the PDF version.

2. Better Google Adwords campaign management in the ads tool

Continuing with our ad love and HubSpot’s focus on making their ads tool more robust and functional for daily use, they have added some nifty campaign management features for Google Adwords.

Here are some of the things you can do with their latest update:

  • Edit campaign names and ad set names
  • Remove ad groups
  • Edit budgets
  • Add new keywords
  • Edit or remove keywords including negative keywords
  • Change keyword match types
  • Edit the end date
  • Edit the start date if the campaign or ad group hasn’t launched yet
  • Automate a list of contacts associated with a Google campaign or ad group
  • Pause and enable campaigns, ad groups, ads or keywords

HubSpot overviewHubSpot overview

This feature is available to all Marketing Hub customers. Campaign creation is limited by ad spend per tier: Free & Starter up to $1,000 on a rolling 30-day basis, Pro up to $10,000 and Enterprise up to $30,000.

 

3. Enhanced Slack integration for account-based collaboration

Ok, so if you didn’t know HubSpot integrated with Slack then welcome to the future! It’s extremely powerful so if you haven’t connected it yet, stop reading this and go do it quick… 

It’s ok I’ll wait😁

Done?

Great! Let’s continue…

On top of the plethora of features included in HubSpot’s app for Slack, they have added two new features to help your team collaborate better around target accounts.

It is based on some of the account-based marketing (ABM) features they added back in May, but more on that a little later.

So what does this update do?

Well on top of the existing ABM features like being able to create dedicated Slack channels from workflows, or posting KPI’s with the report command or sharing notes to and from the Slack channel, you can now also:

  • Sync Call Info & Notify Slack Channel: Post a Slack notification to an associated channel to notify your team that a call occurred (and list the outcome).

HubSpot overview: Slack integration

  • Use a '/hs-buying-committee' Command: This will post relevant buyer-committee info to the associated Slack channel.

HubSpot overview: Slack integration

These features make it much easier for your team to stay on top of how things are progressing on your target accounts which makes collaborating easier as the deal moves from marketing to sales and customer service.

These new features are available to all Sales and Marketing Hub Professional & Enterprise customers in all languages supported by HubSpot.

It's time to supercharge your acquisition efforts 🚀 We wrote a guide for teams looking to acquire new customers and drive sustainable growth. You can click 👉 here to download the PDF version

4. Account-based marketing (ABM) in HubSpot

Targeting high-value enterprise customers can be time-consuming, get very complex and often requires collaboration across multiple teams to get the deal over the line.

That’s where account-based marketing comes in.

HubSpot overview: Account-based marketing

HubSpot ABM tool makes targeting high-value accounts easier with some interesting features:

  • You can use workflows to define your ideal customers and identify good-fit target accounts.
  • They use AI-powered recommendations to offer up new target accounts so that none slip through the cracks.
  • The Target Account’s Home feature makes it easy for marketing and sales to get a birds-eye view of what has been happening.
  • There are additional Slack capabilities that promote collaboration on specific target accounts.
  • You can also integrate HubSpot and LinkedIn Sales Navigator to build better relationships with prospects over time.
  • And finally, there is an ABM reporting dashboard to help you track and measure the effectiveness of your strategy. 

The ABM tool is available to all Sales and Marketing Hub Professional & Enterprise customers in all languages supported by HubSpot.

 

5. Manage multi-language content

Running multiple campaigns in different regions across the globe is nothing new. It has however been no easy task to manage the content for these different markets.

Say you have created a great new ebook campaign in English but a large number of your customers speak French. With HubSpot, you can create multi-language variations of the landing pages in your campaign and group them so it’s easier to find in the future.

HubSpot overview: Multi-language features

On top of landing pages, you can create content using the blog, email and other CMS tools in 25 different languages. 

The list includes Bahasa (Indonesia), Chinese (Simplified), Chinese (Traditional), Croatian, Czech, Danish, Dutch, English, Finnish, French, German, Greek, Italian, Japanese, Korean, Norwegian, Polish, Portuguese (Brazil), Romanian, Russian, Spanish (Mexico), Spanish (Spain), Swedish, Thai, and Vietnamese.

The language offering is available on all HubSpot plans but multi-language content management for landing and website pages is only available on Marketing and CMS Hub Professional & Enterprise and Legacy Marketing Hub Basic.

 

To sum up

It can be hard to keep up with all of HubSpot's new features and updates, they’re constantly working to drive greater efficiency for teams using their software. It’s no doubt why they’re rated the world's leading marketing automation platform

And the features listed above show us exactly why.

If you’re looking to understand how HubSpot can help your business grow then please click the button below 👇 to get into touch with an Uku. I’m sure by now you know that we love to chat about all things HubSpot and marketing automation 😉.

Ready for growth cta