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We’ve heard that content is king and distribution is queen.
These analogies are used so widely, but if you’re serious about content marketing, then you already know that content marketing cannot run in isolation from a rock-solid distribution strategy.
Here is an interesting stat from the State of Inbound report:
Marketing is hard, there is no doubt about that!
Whether your challenge is driving leads, combating poor conversion rates, proving ROI, improving sales or any other myriad of issues marketers face daily you will no doubt agree that marketing is a constant struggle.
You have some tight email marketing goals to meet. But perhaps what you’re currently sending out is just not hitting the nail on the head.
“47% of B2B marketers say their organisation doesn’t measure ROI on content marketing efforts, and 18% are unsure” according to the Content Marketing Institute’s recent B2B Content Marketing report.
Perhaps because ROI is tricky to measure or because it’s relative to what you’re...
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