The author of the novel 2001: a Space Odyssey, Arthur C. Clarke once said that ‘Any sufficiently advanced technology is equivalent to magic’.
If your business offers a free trial or freemium model as part of your user acquisition efforts, then converting those users into paying customers is your main priority.
In a densely populated digital environment, it’s not enough to just write and publish content of any kind.
Customer churn is an important metric for businesses looking to increase their lifetime customer value (LCV). A study by Harvard Business School showed that a 5% increase in customer retention could increase the value delivered from customers by up to 95%.