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Everything inbound

The latest research, case studies, and inbound
marketing strategies

“47% of B2B marketers say their organisation doesn’t measure ROI on content marketing efforts, and 18% are unsure” according to the Content Marketing Institute’s recent B2B Content Marketing report.

Perhaps because ROI is tricky to measure or because it’s relative to what you’re...

Chatbots are like the love child of FAQ’s, those SSD response things where you have to press a number in response to a question, and the internet.

The Hero’s journey is well documented.

In the beginning we get to know our Hero, their life story, and what defines them. Our Hero then sets off, faces a great conflict, which they overcome, and returns to their life victorious.

It seems appropriate that we’re writing a blog about setting up a HubSpot account in the same year that Disney is preparing a remake of one of the 90’s biggest hits, Aladdin.

Search engine algorithms are constantly changing to make the process of search easier for users. Today our method of search is far more conversational, representing a more natural way to find the answers to some of our biggest questions.