Implementing Scrum for marketing teams can be tricky.
It is a process that was originally outlined by Hirotaka Takeuchi and Ikujiro Nonaka in their HBR publication “The New New Product Development Game” for teams building new products.
Hubspot’s State of Inbound 2018 report revealed a bunch of interesting things about the challenges businesses, both big and small, are facing when it comes to their marketing and sales activities.
As a young inbound marketing agency with big ambitions, we have always known we want to be at the forefront of all that is happening in the inbound marketing world. This is part of why we embarked on our SEO journey, to improve our agency and to add tremendous value to our clients.
If we had a go at ranking the scariest words or phrases of the English language, the word “audit” would probably fall just below the term “we ran out of coffee”. So second on the list then.
For most of us, hearing someone mention an audit induces cold sweats, nightmares of endless...