<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=2190984397783154&amp;ev=PageView&amp;noscript=1">
Estee Kershoff   |   24 Nov 2021   |   HubSpot

21 HubSpot FAQs Every CEO is Looking For

As a HubSpot-accredited partner, the Ukus get asked HubSpot-related questions A LOT.

Below is a list of HubSpot FAQs from CEOs and departmental heads looking to invest in a smart CRM system.

1. How many users can we add?

There is no limit to how many users you can add to a free account. If and when you upgrade to a paid plan, paid-for users will be able to unlock more features and tools, whilst not-paid for users will carry on as usual.

Paid-for plans such as Service Hub and Sales Hub include a limited number 0f users in the monthly fee. The Starter package includes 2 users, Professional package 5 and Enterprise package 10 users.

User limits on the Professional or Enterprise edition of Marketing Hub, Sales Hub, Service Hub, CMS Hub or Operations Hub can be purchased at $200 per month for 500 additional users.

2. What are marketing contacts?

Marketing contacts are ‘contacts that count toward your paid contact tier and can be targeted with marketing emails and ads’. Non-marketing contacts do not count toward your paid contact tier, and cannot be targeted with marketing emails or ads.

Image source: HubSpot

You can change the designation of contacts from marketing to non-marketing, and vice versa, at any time. The change will take effect the following month.

3. Can we add and change properties being collected?

Yes. Properties are used to store data on HubSpot’s standard CRM objects, custom objects and products. Users can create and edit custom properties.

21 Hubspot FAQs every CEO is looking for
Image Source: HubSpot

To learn how to create a new property group or edit an existing one, click here.

4. How long does onboarding take?

A standard onboarding for any of HubSpot’s Pro Product Hubs typically takes 3 weeks. Whilst custom or Enterprise Hub onboarding may take up to 8 weeks, depending on whether or not custom integrations need to be set up.

Onboarding can be done remotely, with regular Zoom check-ins.

5. Can we do attribution reporting?

Yes. HubSpot offers contact attribution reporting which can help you “analyse the impact of your website and optimise your strategy by digging into which content types, sources, and campaigns are driving the most leads.”

Watch this video to learn more.

6. What other systems can we integrate with HubSpot?

There are a host of systems that can be integrated with HubSpot, including Salesforce, Slack, Google Ads, social media platforms, Zoom, WordPress, Shopify, Google Meet, DocuSign, QuickBooks, Jira, Mailchimp, Microsoft Dynamics 365, SurveyMonkey and LinkedIn Sales Navigator to name a few.

21 Hubspot FAQs every CEO is looking for
Image source: Cetrix Cloud Services

7. How can HubSpot help my business?

Offering a complete CRM software system, HubSpot can help businesses “organise their contact data, segment their customers and future prospects, create detailed sales reports and financial forecasts”, and scale processes.

Apart from offering a comprehensive customer-support system, HubSpot can also help you improve your marketing efforts and build an efficient sales process.

Moreover, the fact that it offers software solutions for both sales and marketing teams, make it the ideal system for streamlining your business and improving inter-departmental communication and information sharing.

If you’re still wondering if HubSpot is worth it, click here.

8. Are there use cases to show how Hubspot can help streamline my processes.

Most certainly. Check out these case studies on HubSpot.

You can also take a look at how we helped one of our client's increase their organic traffic by 500% and drive 4x more leads by implementing inbound marketing and HubSpot.

9. Can I manage multiple-language campaigns in HubSpot?

Yes. HubSpot’s Marketing and CMS Hub Professional and Enterprise packages, as well as the Legacy Marketing Hub Basic package, allows users to create multi-language variations of campaign landing pages.

Image source: HubSpot

You can also create content using the blog, email and other CMS tools in 25 different languages.

10. If I purchase two products that include the same features, does that mean the limits are added together and increased?

For example, if I subscribe to Sales Hub Professional and Service Hub Professional, each with up to 1 000 minutes of calling per user per month, do I get up to 2 000 minutes of calling per user per month?

No. Limits are not additive across Hubs. This means in the example of the calling feature in Sales Hub Professional and Service Hub Professional, the limit would be an aggregate of 1 000 minutes of calling per user per month.

11. Is there a way to synchronise my payment activity and payouts into my accounting system without manually entering them?

Yes. You can export transactions from HubSpot. Navigate to the “Transaction History” and click “Download Reports” to export payment and payout reports.

12. How does HubSpot compare to other software like Salesforce?

In short, the HubSpot CRM is more affordable, offers better support, and focuses more on use-ability, making it easy to adopt and integrate. It is a great solution for businesses who need advanced tools without the complexity that often accompanies them.

Salesforce, on the other hand, has a large range of tools, is highly customisable, and offers a wide range of integrations making it a great option for teams who want to replace complex systems.

For more on the HubSpot VS Salesforce debate, read this.

13. Can I create Facebook and LinkedIn ad campaigns in HubSpot?

Yes. After connecting your Facebook ad account or LinkedIn ad account to HubSpot, you can create ads using the HubSpot ads tool. Here’s how.

Facebook ad campaign
Image source: Hubspot

14. Which of my HubSpot contacts will sync to Salesforce?

All your HubSpot contacts will automatically sync to Salesforce. You can, however, create an inclusion list in HubSpot. With an inclusion list, only contacts meeting the specified criteria will sync to Salesforce.

15. Can I manage my social media accounts with HubSpot?

Yes. Hubspot Marketing Hub centralises all your social media tools and data in one easy-to-use platform. Not only can you create social media content, emails and blogs in your hub but you can monitor your various accounts, schedule ads and optimise content for SEO purposes. Click here for more info.

16. What is inbound marketing?

Inbound marketing is a business methodology that focuses on attracting and building one-on-one relationships with customers through relevant and helpful content and experiences. By doing this, inbound marketing connects customers to brands that can solve their problems and needs at every stage of their buyer’s journey.

Image source: HubSpot

17. What is a customer journey and why is it so important?

A customer or buyer’s journey refers to the cycle of Attract, Engage and Delight that each customer moves through when purchasing a product or service. Essentially, it is the complete sum of experiences that customers go through when interacting with your company and brand.

Image source: HubSpot

Also referred to as the Awareness, Consideration and Decision stages, these stages refer to the process of identifying a need, searching for relevant products or services to solve the problem and finally purchasing a product or service.

This journey is crucial to inbound marketing, as you want to tailor content that is relevant to the stage each client is in. By doing that, you are adding value to the client’s journey and helping them make informed decisions.

Read more about the importance of a customer journey here.

18. When should we pass a lead from marketing to sales in HubSpot?

That depends. Broadly speaking, for B2B businesses, we have three categories of leads or buckets that leads need to fit into on the road to your sales team. These are defined as:

  • Leads - A new contact, someone who has filled in a form on your site.
  • Marketing qualified leads (MQL) - A lead, that is also a good fit and has shown some intent ie they work for a company you typically do business with and have visited several website pages.
  • Sales qualified leads (SQL) - An MQL, that shows a high level of intent either through requesting a quote/demo or by visiting high-value pages like your pricing page.

The best place to start is with a clear definition of each. Make sure you involve your sales team.

Once you have a consensus on the definitions you can clearly identify at which point the lead should be handed over to your sales team.

19. When using HubSpot Marketing Hub, what happens if I go over the contact tier limit?

Once the number of marketing contacts exceeds your contact tier allocation, you'll automatically be upgraded to the next contact tier. This will reflect in your next billing cycle.

Learn how to monitor your marketing contacts and how to prevent a contact tier upgrade here.

20. What is the difference between HubSpot and Mailchimp?

In short, HubSpot is an all-in-one CRM system that benefits both sales and marketing teams.

Mailchimp, on the other hand, is a brand-building and email marketing platform.

HubSpot vs Mailchimp: What’s the difference?

21. Can I get a discount?

If you’re not asking this question, you probably should be.

If you are in the process of acquiring a HubSpot licence, enquiring about a discount might be on your mind. And although a discount is not ALWAYS a given, it is worth asking.

Here’s how to get the best deal.

Have more questions about HubSpot? Our team is HubSpot certified and can help you find the answers. Schedule a call with us today and let’s talk about your marketing and sales challenges.

Estee Kershoff

From the world of fashion to her new home in Inbound Marketing. Estee is a copywriting whiz and editor-in-chief here at Uku.