--- title: "Emma’s Update #1: News from HubSpot, Instagram & TikTok" description: Read on for marketing, social media, CRM and HubSpot-related news, including product launches, tips and new features. image: https://d37oebn0w9ir6a.cloudfront.net/account_30820/EmmaUpdate1_5a087b6578e05b7475d7355c814ebd26.jpg --- [![logo](https://grow.ukuinbound.com/hubfs/logo.png "logo")](https://ukuinbound.com) - [Services](https://ukuinbound.com/service/) - [People](https://ukuinbound.com/people) - [Pricing](https://ukuinbound.com/pricing) - [Blog](https://grow.ukuinbound.com/blog) - [Contact](https://ukuinbound.com/contact-us/) [![Schedule a call](https://no-cache.hubspot.com/cta/default/3908191/ebb54253-65a8-4337-9e65-c0fe72905f3c.png)](https://cta-redirect.hubspot.com/cta/redirect/3908191/ebb54253-65a8-4337-9e65-c0fe72905f3c) ![](https://d37oebn0w9ir6a.cloudfront.net/account_30820/EmmaUpdate1_5a087b6578e05b7475d7355c814ebd26.jpg) [Emma-Jane Shaw](https://grow.ukuinbound.com/blog/author/emma-jane-shaw)   |   02 Dec 2021   |   [HubSpot](https://grow.ukuinbound.com/blog/tag/hubspot) # Emma’s Update #1: News from HubSpot, Instagram & TikTok Well, hello there, and welcome to my, Emma’s inaugural update. I will be sharing what’s new, what’s hip and what’s happening in the world of inbound marketing, HubSpot and more right here every month. So grab a cup, settle in and, as JR says, make the circle bigger - we’re always excited to welcome new additions to the Uku and HubSpot family. So chat, share and like as much as you’d love to. ## What’s new on the HubSpot front? ### HubSpot introduces Sandboxes We’re super excited about HubSpot’s recent unveiling of Sandboxes. A novel CRM functionality, Sandboxes offer HubSpot users a safe environment where they can build and test new workflows, integrations, website pages, etc without disruption. ![HubSpot Sandboxes](https://images.storychief.com/account_30820/Screenshot2021-11-24at12_24_28_127012555bfb3b7ae206007c80810c5b_800.png) **Image source: [HubSpot](https://www.hubspot.com)** As [HubSpot explains](https://community.hubspot.com/t5/Releases-and-Updates/The-Complete-List-of-October-2021-Product-Updates/ba-p/512047):“Sandboxes is a safe environment that mimics your production account. Use it to set up sales pipelines without interrupting your team's day-to-day, test integrations to keep your data clean, and build out new modules or web assets before putting them in the hands of your marketers. ​​Never interrupt your team (or customers) again with an experiment gone awry.” ***To find out if you can benefit from a HubSpot sandbox, read [this](https://www.lyntonweb.com/inbound-marketing-blog/can-you-benefit-from-a-hubspot-sandbox-environment).*** The Sandbox functionality forms part of all CMS Hub, Marketing Hub, Operations Hub, Sales Hub, and Service Hub Enterprise packages, with each account having access to 1 Sandbox. ***Learn more about it [here](https://knowledge.hubspot.com/account/set-up-a-hubspot-sandbox-account).*** ### HubSpot launches Deal Splits With Deal Splits, you can now share credit for a deal between users if multiple salespeople were involved in closing a sale. There is a limit of 5 users per split and credit can be split evenly or by percentage. ![HubSpot Deal Splits](https://images.storychief.com/account_30820/Screenshot2021-11-25at12_30_10_1ad360c81ecff2bd906c1e4b4f61e800_800.png) **Image source: [HubSpot](https://www.hubspot.com)** ***Deal splits are available for Sales Hub Enterprise customers.*** ***Learn more about it [here](https://knowledge.hubspot.com/deals/split-deal-credit-among-users).*** ### HubSpot introduces new Hub features HubSpot launched the following nifty features to their CMS Hub recently. These include: - **Blog Listing Page Editing**, which allows you to now edit a blog listing page just as you’d do a regular page in HubSpot, ie you can drag and drop modules, make a module smart and see analytics for the page. ***Learn more about this feature [here](https://community.hubspot.com/t5/Releases-and-Updates/Drag-and-Drop-Blog-Listing-Page-Editing/ba-p/498923).*** ![Blog Listing Page Editing](https://images.storychief.com/account_30820/Screenshot2021-11-25at11_49_54_351a70835a2db49ff1080fe37c87e229_800.png) **Image source: [HubSpot](https://www.hubspot.com)** - Saved Sections now allows users to create and save oft used sections for easy re-use as they create more content pages. ***Learn more about this feature [here](https://community.hubspot.com/t5/Releases-and-Updates/Drag-and-Drop-Blog-Listing-Page-Editing/ba-p/498923).*** ![Saved Sections](https://images.storychief.com/account_30820/Screenshot2021-11-25at11_53_46_8b5fdbaf7876b4b7c109f3d350d41314_800.png) **Image source: [HubSpot](https://www.hubspot.com)** - Improved SEO Alt Text Recommendations and 3 New SEO Recommendations to help you improve your website’s performance. ***Learn more about these new functionalities [here](https://knowledge.hubspot.com/seo/understand-seo-recommendations) and [here](https://knowledge.hubspot.com/seo/understand-seo-recommendations).*** ## Instagram drops the swipe-up feature You might have noticed the Instagram announcement that the company would be getting rid of its ‘swipe up’ function ... Source: [GIPHY](https://media.giphy.com/media/W0c3xcZ3F1d0EYYb0f/giphy.gif) The popular feature is being replaced by a ‘sticker’. Instagram explains that stickers will "streamline the stories creation experience" and offer more "creative control" as they would be customisable. [Kelsi Yamada](https://www.linkedin.com/in/kelsiyamada/?utm_campaign=Marketing%2520Blog%2520Weekly%2520Email%2520Sends&utm_medium=email&utm_content=175360740&utm_source=hs_email), a Marketing Manager of Social Media Campaigns at HubSpot, has this advice for businesses regarding the new function: “The biggest piece of advice I have is to [plan for the sticker to take up space](https://blog.hubspot.com/marketing/instagram-swipe-up-removal?utm_campaign=Marketing%20Blog%20Weekly%20Email%20Sends&utm_medium=email&utm_content=175360740&utm_source=hs_email). The swipe up feature allowed you to include a link without having it be a part of the creative, but \[the link sticker\] actually needs some real estate on the screen.” ![Instagram Sticker](https://images.storychief.com/account_30820/Screenshot2021-11-25at11_01_13_6e989f17ffa95559053ef80680dc7e9e_800.png) **Image source: [HubSpot](https://blog.hubspot.com/marketing/instagram-swipe-up-removal?utm_campaign=Marketing%20Blog%20Weekly%20Email%20Sends&utm_medium=email&utm_content=175360740&utm_source=hs_email)** She adds: “I also think there's a character limit on the link sticker, so be prepared to make custom vanity links, or make it very clear where the link is going — for instance, for a product announcement, we were going to use bit.ly, but since it showed up on the sticker as a bit.ly link, we decided to just use hubspot.com/new so it seemed more authentic.” ***Read more about how to prepare and navigate this new feature [here](https://blog.hubspot.com/marketing/instagram-swipe-up-removal?utm_campaign=Marketing%20Blog%20Weekly%20Email%20Sends&utm_medium=email&utm_content=175360740&utm_source=hs_email).*** ## TikTok is set to go even bigger in 2022 - here’s how to leverage it to your advantage With more than 1 billion current users, the video-based app TikTok is set to grow even bigger in 2022. [HubSpot's social-media team forecas](https://blog.hubspot.com/marketing/brands-on-tiktok?utm_campaign=Marketing%20Blog%20Weekly%20Email%20Sends&utm_medium=email&utm_content=175360740&utm_source=hs_email)[t](https://blog.hubspot.com/marketing/brands-on-tiktok?utm_campaign=Marketing%20Blog%20Weekly%20Email%20Sends&utm_medium=email&utm_content=175360740&utm_source=hs_email)[s](https://blog.hubspot.com/marketing/brands-on-tiktok?utm_campaign=Marketing%20Blog%20Weekly%20Email%20Sends&utm_medium=email&utm_content=175360740&utm_source=hs_email) that it has serious growth and engagement potential for brands in the next annum. How can it not with stats showing it has the [highest social media engagement rates](https://influencermarketinghub.com/tiktok-stats/) per post with the average user spending a mind-blowing [850 minutes per month](https://influencermarketinghub.com/tiktok-stats/) on the app. **Image source: [Youtube](http://www.youtube.com)** Young, fun, quirky and creative, the platform’s looping videos with special effects and musical overlays is a major drawcard for Gen Z. This offers the perfect opportunity for brands to attract these users and convert them into paying customers via influencer marketing, original content and/or paid ads. ***For more on how to leverage TikTok to grow your business and TikTok marketing tips, click [here](https://blog.hubspot.com/marketing/brands-on-tiktok?utm_campaign=Marketing%20Blog%20Weekly%20Email%20Sends&utm_medium=email&utm_content=175360740&utm_source=hs_email).*** There you have it, the latest and greatest hits from the HubSpot universe. Hope you enjoyed it! ***Keep up with industry news, expert insights and more by following Uku’s social media channels and checking in on our blog regularly - new articles drop weekly.*** ### [Emma-Jane Shaw](https://grow.ukuinbound.com/blog/author/emma-jane-shaw) "A little nonsense now and then, is cherished by the wisest men" - Roald Dahl - - - [  Back](https://grow.ukuinbound.com/blog/hubspot-vs-marketo) [Next  ](https://grow.ukuinbound.com/blog/does-your-business-need-a-crm) ## You may also be interested in: [Claudio Pereira](https://grow.ukuinbound.com/blog/author/claudio-pereira)   |   26 Sep 2022 ## [5 Things To Look for in a HubSpot Audit](https://grow.ukuinbound.com/blog/hubspot-audit-3-tips-to-help-you-get-the-most-value-out-of-your-account) Well, hello there, and welcome to our Coffee Chat. Where I will share what’s new, what’s hip and... 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