Content marketing has the ability to educate your audience, build awareness and engagement, generate leads, and ensure customer happiness.
Customer churn is an important metric for businesses looking to increase their lifetime customer value (LCV). A study by Harvard Business School showed that a 5% increase in customer retention could increase the value delivered from customers by up to 95%.
Link building is hard.
Probably the hardest part of my day.
What I didn’t realise when I started my journey with inbound marketing was just how crucial a role it plays in marketing success.
Landing pages are an essential part of every website and are key to generating leads and providing your visitors with the information they need to continue down their buyers’ journey.