--- title: Inbound Growth Blog description: Read the latest inbound marketing related news, tips and opnions from the team at Uku Inbound. --- [![logo](https://grow.ukuinbound.com/hubfs/logo.png "logo")](https://ukuinbound.com) - [Services](https://ukuinbound.com/service/) - [People](https://ukuinbound.com/people) - [Pricing](https://ukuinbound.com/pricing) - [Blog](https://grow.ukuinbound.com/blog) - [Contact](https://ukuinbound.com/contact-us/) [![Schedule a call](https://no-cache.hubspot.com/cta/default/3908191/ebb54253-65a8-4337-9e65-c0fe72905f3c.png)](https://cta-redirect.hubspot.com/cta/redirect/3908191/ebb54253-65a8-4337-9e65-c0fe72905f3c) See all - [HubSpot](https://grow.ukuinbound.com/blog/tag/hubspot) - [Content Marketing](https://grow.ukuinbound.com/blog/tag/content-marketing) - [Customer Acquisition](https://grow.ukuinbound.com/blog/tag/customer-acquisition) - [CRM](https://grow.ukuinbound.com/blog/tag/crm) - [Lead Generation](https://grow.ukuinbound.com/blog/tag/lead-generation) - [Inbound Marketing](https://grow.ukuinbound.com/blog/tag/inbound-marketing) - [Digital Marketing](https://grow.ukuinbound.com/blog/tag/digital-marketing) - [Case Study](https://grow.ukuinbound.com/blog/tag/case-study) - [Social Media](https://grow.ukuinbound.com/blog/tag/social-media) - [SEO](https://grow.ukuinbound.com/blog/tag/seo) - [Marketing Automation](https://grow.ukuinbound.com/blog/tag/marketing-automation) - [Email Marketing](https://grow.ukuinbound.com/blog/tag/email-marketing) - [Lead Nurturing](https://grow.ukuinbound.com/blog/tag/lead-nurturing) - [Marketing](https://grow.ukuinbound.com/blog/tag/marketing) - [Client Management](https://grow.ukuinbound.com/blog/tag/client-management) [Claudio Pereira](https://grow.ukuinbound.com/blog/author/claudio-pereira)   |   26 Sep 2022   |   [HubSpot](https://grow.ukuinbound.com/blog/tag/hubspot) ## [5 Things To Look for in a HubSpot Audit](https://grow.ukuinbound.com/blog/hubspot-audit-3-tips-to-help-you-get-the-most-value-out-of-your-account) If we had a go at ranking the scariest words or phrases of the English language, the word “audit” would probably fall just below the term “we ran out of coffee”. So second on the list then. For most... [Read More](https://grow.ukuinbound.com/blog/hubspot-audit-3-tips-to-help-you-get-the-most-value-out-of-your-account) [![HubSpot audit](https://grow.ukuinbound.com/hubfs/HubSpot%20Audit_%206%20Steps%20to%20help%20you%20get%20the%20most%20value%20out%20of%20your%20account.jpg)](https://grow.ukuinbound.com/blog/hubspot-audit-3-tips-to-help-you-get-the-most-value-out-of-your-account) [Emma-Jane Shaw](https://grow.ukuinbound.com/blog/author/emma-jane-shaw)   |   29 Aug 2022 ## [Why Does It Take So Long for Content Marketing To Work](https://grow.ukuinbound.com/blog/how-long-does-it-take-for-content-marketing-to-work) When I first read the brief topic for this blog, I immediately knew the answer as my cerebrum... [Read More](https://grow.ukuinbound.com/blog/how-long-does-it-take-for-content-marketing-to-work) [Emma-Jane Shaw](https://grow.ukuinbound.com/blog/author/emma-jane-shaw)   |   24 Aug 2022 ## [The Real Value of SMEs (Subject Matter Experts)](https://grow.ukuinbound.com/blog/subject-matter-experts) That’s where subject matter experts come into play. Whether you are looking for medical advice,... [Read More](https://grow.ukuinbound.com/blog/subject-matter-experts) [Nathan Van Zyl](https://grow.ukuinbound.com/blog/author/nathan-van-zyl)   |   18 Aug 2022 ## [10 Ways The HubSpot CRM Can Increase Customer Acquisition](https://grow.ukuinbound.com/blog/10-ways-hubspot-can-boost-your-customer-acquisition-strategy) Since the dawn of time, humans have used tools to make jobs and tasks more efficient. It all... [Read More](https://grow.ukuinbound.com/blog/10-ways-hubspot-can-boost-your-customer-acquisition-strategy) [Dane van Zyl](https://grow.ukuinbound.com/blog/author/dane-van-zyl)   |   10 Aug 2022 ## [How Do You Measure CRM Success?](https://grow.ukuinbound.com/blog/how-do-you-measure-crm-success) If you’re as dated as I am, you might remember the heart-warming Mastercard [Priceless](https://youtu.be/LXqCb_GRrTI) commercial... [Read More](https://grow.ukuinbound.com/blog/how-do-you-measure-crm-success) [Nathan Van Zyl](https://grow.ukuinbound.com/blog/author/nathan-van-zyl)   |   02 Aug 2022 ## [5 Ways To Reduce Customer Churn](https://grow.ukuinbound.com/blog/5-ways-to-reduce-customer-churn-and-drive-sales) Customer attrition or churn is a big negative for any business. Not only does it signal that... [Read More](https://grow.ukuinbound.com/blog/5-ways-to-reduce-customer-churn-and-drive-sales) [Dane van Zyl](https://grow.ukuinbound.com/blog/author/dane-van-zyl)   |   27 Jul 2022 ## [What is a Customer Acquisition Model? And Why You Need One](https://grow.ukuinbound.com/blog/customer-acquisition-model) It’s no secret that attracting new customers is hard...very hard. In fact, the success rate of... [Read More](https://grow.ukuinbound.com/blog/customer-acquisition-model) ## Most popular 1 ### [How Travel & Hospitality Businesses Are Using HubSpot \[With Examples\]](https://grow.ukuinbound.com/blog/travel-and-hospitality-using-hubspot-crm) Contributing approximately [$4.7 trillion dollars](https://www.statista.com/topics/962/global-tourism/) to GDP globally in 2020, even with COVID and travel restrictions in... [Read More](https://grow.ukuinbound.com/blog/travel-and-hospitality-using-hubspot-crm) 2 ### [The Challenges of Marketing in Africa \[2022 Update\]](https://grow.ukuinbound.com/blog/2017/11/13/challenges-of-marketing-in-africa) The astronomical growth in online activity in Africa – and the potential for digital marketing – can’t be ignored. For... [Read More](https://grow.ukuinbound.com/blog/2017/11/13/challenges-of-marketing-in-africa) 3 ### [What is a Customer Acquisition Model? And Why You Need One](https://grow.ukuinbound.com/blog/customer-acquisition-model) It’s no secret that attracting new customers is hard...very hard. In fact, the success rate of successfully attracting... [Read More](https://grow.ukuinbound.com/blog/customer-acquisition-model) 4 ### [Want a HubSpot discount? Here’s what you need to do.](https://grow.ukuinbound.com/blog/get-hubspot-discount) Are you are considering adding HubSpot to your tech stack but looking for a way to save that already stretched... [Read More](https://grow.ukuinbound.com/blog/get-hubspot-discount) [Dane van Zyl](https://grow.ukuinbound.com/blog/author/dane-van-zyl)   |   20 Jul 2022 ## [How to Reduce Your Customer Acquisition Cost](https://grow.ukuinbound.com/blog/reduce-customer-acquisition-costs) We’ve spoken at length about the importance of attracting new customers on this blog. But it’s not... [Read More](https://grow.ukuinbound.com/blog/reduce-customer-acquisition-costs) [Nathan Van Zyl](https://grow.ukuinbound.com/blog/author/nathan-van-zyl)   |   14 Jul 2022 ## [What Does a CRM Actually Do?](https://grow.ukuinbound.com/blog/what-does-a-crm-do) You know how they say there are no dumb questions, only dumb answers? Yet, you still feel utterly... [Read More](https://grow.ukuinbound.com/blog/what-does-a-crm-do) [Emma-Jane Shaw](https://grow.ukuinbound.com/blog/author/emma-jane-shaw)   |   05 Jul 2022 ## [You Need a Content Distribution Strategy: Here’s Conclusive Evidence Why](https://grow.ukuinbound.com/blog/heres-why-you-need-a-content-distribution-strategy) You’ve probably heard that “content is king!” But did you know that distribution is queen? Creating... 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