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Emma-Jane Shaw   |   07 May 2019   |   Content Marketing

The experts weigh in! 4 metrics to measure your content marketing ROI

“47% of B2B marketers say their organisation doesn’t measure ROI on content marketing efforts, and 18% are unsure” according to the Content Marketing Institute’s recent B2B Content Marketing report.

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The experts weigh in! 4 metrics to help determine the ROI of your content marketing
Nathan Van Zyl   |   29 Mar 2019

What is inbound marketing?

The Hero’s journey is well documented.

In the beginning we get to know our Hero, their life story,...

Emma-Jane Shaw   |   21 Dec 2018

The Ultimate Guide to Content Marketing

As a part of our content marketing efforts, we are always looking at ways that we can rank for...

Dane van Zyl   |   14 Dec 2018

5 Tools to improve your SEO

Ah, it’s nearly that time of year again where everyone from your boss to your granny gets to ask...

Dane van Zyl   |   14 Dec 2018

5 Landing page tips to perfectly match your content marketing

Ok, so you’ve spent hours creating your landing page. You’ve double and triple checked your...

Emma-Jane Shaw   |   14 Dec 2018

# like a Millennial - A Winning Instagram Strategy!

The hashtag; a source of many a conversation around the social media marketing table.

It’s overused.

Dane van Zyl   |   14 Dec 2018

Content marketing: your ultimate social media image size cheat sheet

Great, you’re all clued up on Facebook’s image sizes, let’s apply the same to Instagram, Twitter,...

Dane van Zyl   |   14 Dec 2018

Your guide to creating a great buyer persona

Every inbound journey starts with the sometimes daunting but vital task of creating buyer personas.

Emma-Jane Shaw   |   14 Dec 2018

Topic clusters, SEO and your content marketing strategy

So what was the first search engine, do you know?

Our research indicates that Archie may have been...

Emma-Jane Shaw   |   14 Dec 2018

Content marketing tools your digital agency needs today!

Did you know that content marketing has a proven 7.8x more traffic than other forms of marketing?...