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The hashtag; a source of many a conversation around the social media marketing table.

It’s overused.

It’s underutilised.

The world of social media is an ever-evolving space, with new updates to keep up to date with all the time.

The thing with all these updates though…

When we see people sitting around staring at their cellphones, we complain that they are antisocial.

Instagram has a user base of 800 million people who are super active and highly engaged.

This is both good and not so great for you and your brand.

Instagram has recently announced that they have reached the unbelievable number of a billion subscribers, what’s amazing is that it doesn't look like there is anything that will curb this growth any time soon...