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Emma-Jane Shaw   |   05 Jul 2022   |   Content Marketing

You Need a Content Distribution Strategy: Here’s Conclusive Evidence Why

You’ve probably heard that “content is king!”

But did you know that distribution is queen?

Creating great content is the foundation of most digital marketing plans but content marketing cannot run in...

content distribution strategy
Emma-Jane Shaw   |   10 Mar 2022

5 Foolproof Ways To Increase Conversions With Your Content

Content marketing educates your audience, builds awareness and engagement, generates leads, and...
Emma-Jane Shaw   |   20 Aug 2020

How to set content marketing goals that enable growth

High-value content has the ability to convert visitors into leads, engage customers and drive...

Emma-Jane Shaw   |   22 Jul 2020

9 Content Marketing KPIs You Should Be Measuring

Key performance indicators. 

They help keep teams accountable to certain deliverables and growth...

Emma-Jane Shaw   |   11 Jun 2020

Organic vs paid search. Here’s why you need both

This is a debate that’s been had at the roundtable of marketing for years now. 

Emma-Jane Shaw   |   25 Mar 2020

How to write a blog. Your 10-step guide [Content calendar included]

Blogging. It’s hard to maintain a constant flow of production. Not to mention that it can seem...

Emma-Jane Shaw   |   05 Sep 2019

3 Ways to understand your content performance with Google Analytics

In a densely populated digital environment, it’s not enough to just write and publish content of...

Nathan Van Zyl   |   17 Jul 2019

8 Strategies to improve your landing page conversion rate (with examples)

Landing pages are an essential part of every website and are key to generating leads and providing...

Kirsti Rivett   |   05 Jun 2019

How to write emails that convert! Free template included.

You have some tight email marketing goals to meet. But perhaps what you’re currently sending out is...