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Emma-Jane Shaw

"A little nonsense now and then, is cherished by the wisest men" - Roald Dahl

Recent Posts

Emma-Jane Shaw   |   14 Jan 2020

Do you know your customer lifetime value? You should

Your customers are central to the success of your business. 

But, they’re even more central to your...

Emma-Jane Shaw   |   03 Dec 2019

Here's why you need a customer acquisition strategy

Attracting and retaining customers is the lifeblood of any business. 

Did you know that it can cost...

Emma-Jane Shaw   |   29 Oct 2019

Do you know what your NPS is? You should

According to research conducted by HubSpot, 81% of customers trust their friends and family’s...

Emma-Jane Shaw   |   05 Sep 2019

3 Ways to understand your content performance with Google Analytics

In a densely populated digital environment, it’s not enough to just write and publish content of...

Emma-Jane Shaw   |   23 Jul 2019

5 Reasons why link building is essential to marketing success

Link building is hard. 

Probably the hardest part of my day. 

What I didn’t realise when I started...

Emma-Jane Shaw   |   07 May 2019

The experts weigh in! 4 metrics to measure your content marketing ROI

“47% of B2B marketers say their organisation doesn’t measure ROI on content marketing efforts, and...