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Emma-Jane Shaw

"A little nonsense now and then, is cherished by the wisest men" - Roald Dahl

Recent Posts

Emma-Jane Shaw   |   05 Sep 2019

3 Ways to understand your content performance with Google Analytics

In a densely populated digital environment, it’s not enough to just write and publish content of...

Emma-Jane Shaw   |   23 Jul 2019

5 Reasons why link building is essential to marketing success

Link building is hard. 

Probably the hardest part of my day. 

What I didn’t realise when I started...

Emma-Jane Shaw   |   25 Jun 2019

Here’s why you need a content distribution strategy

We’ve heard that content is king and distribution is queen.

These analogies are used so widely, but...

Emma-Jane Shaw   |   07 May 2019

The experts weigh in! 4 metrics to measure your content marketing ROI

“47% of B2B marketers say their organisation doesn’t measure ROI on content marketing efforts, and...

Emma-Jane Shaw   |   12 Mar 2019

The HubSpot SEO tool: Everything you need to know

Search engine algorithms are constantly changing to make the process of search easier for users....

Emma-Jane Shaw   |   07 Feb 2019

10 Top marketing apps to keep an eye on in 2019

It’s tough out there, things are evolving, changing, diversifying, intensifying, but it’s all so...