Emma-Jane Shaw

"A little nonsense now and then, is cherished by the wisest men" - Roald Dahl

Recent Posts

Emma-Jane Shaw   |   03 Nov 2021

Subdomains vs subdirectories in HubSpot: It's an SEO Thing

If you’re reading this blog, then you’ve already been a part of the many conversations had around...

Emma-Jane Shaw   |   20 Aug 2020

How to set content marketing goals that enable growth

High-value content has the ability to convert visitors into leads, engage customers and drive...

Emma-Jane Shaw   |   22 Jul 2020

9 Content Marketing KPIs You Should Be Measuring

Key performance indicators. 

They help keep teams accountable to certain deliverables and growth...

Emma-Jane Shaw   |   22 Jun 2020

50 HubSpot marketing statistics your CEO needs to know

Trends, tactics, stats, algorithms and technology are always changing. 

Emma-Jane Shaw   |   11 Jun 2020

Organic vs paid search. Here’s why you need both

This is a debate that’s been had at the roundtable of marketing for years now.