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Emma-Jane Shaw

"A little nonsense now and then, is cherished by the wisest men" - Roald Dahl

Recent Posts

Emma-Jane Shaw   |   24 Aug 2022

The Real Value of SMEs (Subject Matter Experts)

That’s where subject matter experts come into play. Whether you are looking for medical advice,...
Emma-Jane Shaw   |   05 Jul 2022

You Need a Content Distribution Strategy: Here’s Conclusive Evidence Why

You’ve probably heard that “content is king!”

But did you know that distribution is queen?


Emma-Jane Shaw   |   14 Jun 2022

What Does Lead Generation Cost?

We all know the adage: “You have to spend money to make money”.

Emma-Jane Shaw   |   04 May 2022

How Print On Demand Was Able To Streamline Their Sales and Marketing With HubSpot

South African-based company Print on Demand are digital printing experts. From producing large...

Emma-Jane Shaw   |   22 Mar 2022

How Oticon Reduced Their Lead Acquisition Costs By 68% in 8 Months

Oticon, a global leader in hearing aid technology, based in Copenhagen, Denmark was one of the...

Emma-Jane Shaw   |   10 Mar 2022

5 Foolproof Ways To Increase Conversions With Your Content

Content marketing educates your audience, builds awareness and engagement, generates leads, and...