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Everything inbound

The latest research, case studies, and inbound
marketing strategies

Dane van Zyl

Dane van Zyl
Mostly I double as Robin when Batman needs me! On the side, the Co-Founder and CEO at Uku Inbound. Inbound marketing enthusiast. HubSpotter. Vegan. Amateur Voice Actor.
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Recent Posts

Ah, it’s nearly that time of year again where everyone from your boss to your granny gets to ask what your 2018 new year's resolutions are. Right, so let’s get the easy ones out the way. We’re all going to aim to eat fewer carbs (looking at you Linda), squeeze in some frankly, overly...

Ok, so you’ve spent hours creating your landing page. You’ve double and triple checked your spelling, form, CTA, keywords, made sure the title isn’t too long and you’re sure that it looks pretty damn appealing too.

Great, you’re all clued up on Facebook’s image sizes, let’s apply the same to Instagram, Twitter, Linkedin and the rest of your social channels! We’re going to stop you right there. There are many aspects to Content Marketing that you should be aware of, and sizing images is one of...

Every inbound journey starts with the sometimes daunting but vital task of creating buyer personas.

So what are buyer personas?

When we see people sitting around staring at their cellphones, we complain that they are antisocial.